Created with todays hair in mind. Styling, processing and environment can take a toll on your hair. Avena Numero 1 daily shampoo helps restore and rebalance hairs to its natural look and feel. The exclusive formula contains Avena and nourishing oils which help lock in color for longer periods of time, it helps protect hair from hot styling, processing and environment. Helps reduce flyaway and frizzy hair. Great for all processed or natural hair types.